Ayra Starr Age, Net Worth, Career & Relationship Status 2025

Ayra Starr age has become one of the most searched topics among Afrobeats fans worldwide, as this young Nigerian sensation continues to dominate global music charts at just 23 years old.

Born Sarah Oyinkansola Aderibigbe on June 14, 2002, in Cotonou, Benin Republic, Ayra Starr has achieved what many artists spend decades pursuing—international stardom, Grammy nominations, and a management deal with Jay-Z’s Roc Nation.

From releasing her debut single “Away” in 2021 to headlining major festivals across Africa and beyond, the Mavin Records signee has become the defining voice of Gen-Z Afrobeats.

With her distinctive contralto voice, bold fashion choices, and unapologetic personality, Ayra Starr represents a new generation of African artists breaking barriers and redefining what’s possible in the global music industry.

As we enter 2025, fans are more curious than ever about her personal life, impressive net worth, relationship status, and the exciting projects she has in store.

This comprehensive guide covers everything you need to know about the “Sabi Girl” who’s taking over the world, one hit song at a time.

Quick Facts About Ayra Starr

Category	Details
Full Name	Sarah Oyinkansola Aderibigbe
Stage Name	Ayra Starr
Nicknames	Sabi Girl, Starrgirl, Celestial Being
Date of Birth	June 14, 2002
Age	23 years old (as of 2025)
Zodiac Sign	Gemini ♊
Birthplace	Cotonou, Benin Republic
Nationality	Nigerian (Benin-born)
Origin State	Kwara State, Nigeria (Father) / Delta State (Mother)
Current Residence	Brooklyn, New York City (moved November 2025)
Height	5 feet 5 inches (165 cm)
Profession	Singer, Songwriter, Model
Genres	Afrobeats, Afropop, R&B, Neo-Soul, Alte
Years Active	2019 – Present
Record Label	Mavin Records (2020 – Present)
Management	Roc Nation (2025 – Present)
Net Worth	$2 – $5 million USD (2025 estimate)
Education	Bachelor’s in International Relations
Siblings	4 (Dami, Ade, Tolulope, Jesutunmise)
Relationship Status	Single (December 2025)
Instagram Followers	7+ million
YouTube Subscribers	2.7+ million
Major Hits	Rush, Bloody Samaritan, Away, Sability
Grammy Nominations	2 (2024, 2026)
Awards	MOBO Awards (2024, 2025), BET Awards nomination

Ayra Starr Age in 2025

Ayra Starr is currently 23 years old as of December 2025. Born on June 14, 2002, in Cotonou, Benin Republic, the Afrobeats sensation celebrates her birthday every summer as a proud Gemini.

Despite her young age, Ayra has already achieved remarkable milestones that many veteran artists dream of, including Grammy nominations, international chart success, and a coveted management deal with Jay-Z’s Roc Nation.

What makes Ayra Starr’s age particularly fascinating is how much she’s accomplished in just four years since her professional music debut in 2021. At 19, she released her first album “19 & Dangerous,” which became an instant classic and spawned multiple hit singles.

By 21, she had her first Grammy nomination, competing against global superstars. At 22, she signed with Roc Nation and released her sophomore album “The Year I Turned 21,” which further solidified her position as one of Africa’s biggest exports.

As a Gen-Z artist born in the early 2000s, Ayra Starr represents the first generation of African musicians who grew up with social media, streaming platforms, and global connectivity from the start.

This digital-native background has influenced her approach to music, fashion, and fan engagement, making her particularly relatable to young audiences worldwide.

Her age also positions her perfectly within the current Afrobeats revolution, alongside contemporaries like Rema, Tems, and Tyla, who are all redefining African music’s place on the global stage.

At just 23, Ayra has decades ahead of her to continue growing, experimenting, and pushing boundaries. Industry experts predict she’ll become one of the most influential African artists of her generation, with her youth giving her plenty of time to build an enduring legacy that could rival legends like Tiwa Savage, Yemi Alade, and Wizkid.

Ayra Starr’s Net Worth in 2025: Financial Success Breakdown

Ayra Starr’s net worth is estimated between $2 million to $5 million USD as of 2025, with some sources suggesting the higher end of this range due to her recent Roc Nation deal and increased international activity.

This impressive fortune has been accumulated through multiple revenue streams over her relatively short but explosive career.

Primary Income Sources

Music Streaming and Sales

Ayra Starr’s music generates substantial income from streaming platforms worldwide. Her hit single “Rush” alone has accumulated over 500 million streams across Spotify, Apple Music, YouTube, and other platforms.

With an average payout of $0.003 to $0.005 per stream on Spotify, even conservative estimates suggest “Rush” has generated over $1.5 million in streaming revenue. Her entire catalog, including albums “19 & Dangerous” and “The Year I Turned 21,” continues to earn significant monthly royalties.

According to industry calculations, Ayra’s YouTube channel with 2.7+ million subscribers and over 1 billion total views could potentially generate between $30,000 to $50,000 monthly from advertising revenue alone, translating to approximately $360,000 to $600,000 annually from YouTube.

Live Performances and Tours

Concert performances represent one of Ayra’s most lucrative income streams. As her international profile has grown, so have her performance fees. Industry insiders suggest that Ayra commands between $50,000 to $150,000 per show, depending on the venue size and location.

With approximately 40-50 performances annually across Africa, Europe, and North America, live shows contribute an estimated $2-3 million to her annual income.

In December 2024, Ayra made history as the first non-Ghanaian artist to headline the Tidal Rave Festival in Accra, Ghana—a performance that reportedly earned her over $100,000.

Her 2025 international tour schedule includes major festivals and headlining shows across multiple continents, significantly boosting her earnings.

Brand Endorsements and Partnerships

Brand deals have become increasingly important to Ayra’s income portfolio. Her partnerships include:

• Coca-Cola (November 2023): Multi-million naira endorsement deal
• Maybelline New York: International beauty ambassador
• New Balance (February 2025): Global campaign with Jaden Smith, reportedly worth $500,000+
• JD Sports (July 2023): Fashion collaboration
• Darling Nigeria (August 2023): Hair product endorsement
• Pepsi: Regional African ambassadorship
• Tecno Mobile: Technology partnership

Industry experts estimate her annual endorsement income at $1-2 million, with potential for significant growth as her international profile expands.

Roc Nation Management Deal (2025)

In mid-2025, Ayra signed a management deal with Jay-Z’s Roc Nation, one of the entertainment industry’s most prestigious companies. While exact financial terms haven’t been disclosed, similar deals in the industry typically include:

• Advance payments (estimated $500,000 – $1 million)
• Improved touring opportunities
• Better negotiating power for endorsements
• Access to international collaborations
• Publishing and licensing advantages

This deal positions Ayra for exponential wealth growth over the coming years, as Roc Nation-managed artists typically see 50-200% increases in annual earnings within the first two years.

Modeling Career

Before her music career took off, Ayra worked as a professional model with Quove Model Management, signing at just 16 years old. While modeling is no longer her primary focus, she continues to earn from fashion-related activities including:

• Magazine covers and editorials
• Fashion week appearances
• Brand photoshoots
• Style ambassadorships

Songwriting and Publishing

As a credited songwriter on all her releases, Ayra earns publishing royalties whenever her songs are played, covered, or used commercially.

With numerous artists expressing interest in collaborating with her, her songwriting catalog represents a valuable long-term asset that will continue generating passive income for decades.

Net Worth Growth Timeline

Year	Estimated Net Worth	Major Milestone
2021	$100,000 – $200,000	Debut EP and “19 & Dangerous” release
2022	$500,000 – $800,000	“Rush” global success, touring increase
2023	$1 million – $1.5 million	Major brand deals, international tours
2024	$1.5 million – $3 million	Grammy nomination, “The Year I Turned 21”
2025	$2 million – $5 million	Roc Nation deal, NYC relocation, book deal

Lifestyle and Investments

Ayra has been relatively private about her spending habits, but known investments and purchases include:

• Real Estate: Following her November 2025 relocation to Brooklyn, New York, Ayra reportedly purchased or leased a luxury apartment in one of the city’s trendy neighborhoods, estimated at $2-3 million or $8,000+ monthly rent.
• Cars: While she hasn’t publicized a large car collection, social media posts suggest she owns at least two luxury vehicles, with an estimated combined value of $150,000-$250,000.
• Fashion: Known for her distinctive style, Ayra invests significantly in designer fashion, often seen wearing pieces from Versace, Burberry, and emerging African designers.

Future Financial Projections

Financial analysts predict Ayra’s net worth could reach $10-15 million by 2027 if she maintains her current trajectory, particularly with:

• Her upcoming book release (October 2025 announcement)
• Potential fashion line launches
• Continued international touring
• Additional Grammy nominations and wins
• Expanded brand partnerships in Asia and Europe
• Music catalog appreciation over time

Early Life and Background: From Benin to Global Stardom

Birth and Family Heritage

Sarah Oyinkansola Aderibigbe was born on June 14, 2002, in Cotonou, the largest city in Benin Republic, just across the border from Nigeria.

Her father, Beau Aderibigbe, hailed from Kwara State in Nigeria, while her mother originated from Delta State. This multicultural background—being born in Benin with Nigerian heritage—has given Ayra a unique perspective that influences her music and identity.

Ayra is the youngest of five children in a close-knit family. Her siblings include two brothers, Dami Aderibigbe (who later became her producer and collaborator) and Ade Aderibigbe, plus two sisters, Tolulope and Jesutunmise.

Growing up as the baby of the family, Ayra was surrounded by diverse influences and perspectives that would later shape her artistic expression.

Childhood and Early Musical Influences

Ayra’s mother was formerly a musician herself, which meant music was always present in their household. Her mother’s musical background provided Ayra with early exposure to various genres and performance styles, though her mother had stepped away from active performance before Ayra was born. This maternal connection to music created an environment where artistic expression was encouraged and celebrated.

Her father’s business required the family to move frequently, which meant Ayra experienced life in different Nigerian cities during her formative years.

These moves, while sometimes challenging for a young girl, exposed her to diverse cultures, languages, and musical traditions across Nigeria. This nomadic childhood taught her adaptability—a skill that would prove invaluable in her international music career.

Tragically, Ayra’s father passed away in 2018 when she was just 16 years old. This loss profoundly impacted her, and she has spoken in interviews about how it forced her to mature quickly and motivated her to succeed so she could support her family.

The grief and growth from this experience later found expression in her music, particularly in songs dealing with loss, resilience, and coming of age.

Education Journey

Despite her artistic inclinations, Ayra prioritized education alongside her creative pursuits. She attended Les Cours Sonou University, where she earned a Bachelor’s degree in International Relations and Political Science.

This academic achievement is particularly remarkable given that she was simultaneously building her music career during her university years.

Her choice to study International Relations reflects her interest in global affairs and cross-cultural connections—themes that would later manifest in her music’s universal appeal and her ability to navigate international markets.

Unlike many artists who abandon formal education for their careers, Ayra insisted on completing her degree, demonstrating the discipline and long-term thinking that characterizes her approach to career building.

Early Struggles and Perseverance

Ayra has been open about experiencing bullying during her school years, partly due to her unique interests and artistic personality. In interviews, she’s described feeling like an outsider and using music as an escape and form of self-expression when she felt misunderstood by peers.

These difficult experiences contributed to the confident, unapologetic persona she projects today—a conscious decision to embrace exactly who she is rather than conforming to others’ expectations.

Music Career: The Rise of an Afrobeats Queen

Pre-Fame: Modeling and Social Media Beginnings (2018-2020)

Ayra’s journey to music stardom began with modeling. At 16, she signed with Quove Model Management, working with prestigious brands and appearing in fashion publications including Mazelle Studio, Complete Fashion Magazine, and Esperanza Woman.

This modeling work not only provided income after her father’s death but also taught her about brand building, visual aesthetics, and public presentation—skills that would prove invaluable in her music career.

In 2019, Ayra began posting cover songs on Instagram, reinterpreting hits by artists like 2Face Idibia, Andra Day, and Jorja Smith. These covers showcased her powerful, distinctive voice and caught the attention of music industry professionals.

Her rendition of Jorja Smith’s “Don’t Watch Me Cry” was particularly popular, demonstrating her ability to add emotional depth to already powerful songs.

The Don Jazzy Discovery and Mavin Records Signing (2020)

Legendary Nigerian producer Don Jazzy, founder of Mavin Records (home to stars like Tiwa Savage, Rema, and Ladipoe), discovered Ayra through her Instagram covers.

Impressed by her unique voice and star potential, he reached out to her team and began negotiations. In 2020, at just 18 years old, Ayra officially signed with Mavin Records, joining one of Africa’s most successful music labels.

This signing changed everything. Ayra immediately began working with Mavin’s production team, recording new material, and developing her artistic identity. Don Jazzy became a mentor figure, guiding her career decisions and helping her navigate the complex music industry.

Breakthrough: Self-Titled EP and “Away” (January 2021)

On January 22, 2021, Ayra released her self-titled debut EP, “Ayra Starr,” featuring five tracks that introduced her as a fresh voice in Afrobeats. The EP’s lead single, “Away,” became an instant hit, climbing to #4 on Nigeria’s TurnTable Top 50 chart and topping iTunes and Apple Music charts across multiple African countries.

“Away” resonated with young listeners through its themes of self-confidence, independence, and refusing to let negativity affect your peace. The song’s Afropop sound mixed with R&B influences created something distinctly Ayra—a signature style she would continue developing. The music video, featuring her bold fashion choices and confident performance, established her visual identity and attracted international attention.

Album Debut: “19 & Dangerous” (August 2021)

Just seven months after her EP, Ayra released her debut studio album “19 & Dangerous” on August 6, 2021. The 11-track album featured collaborations with CKay and Fousheé, showcasing Ayra’s versatility across Afrobeats, R&B, and pop sounds. The album’s title reflected both her age at the time and her bold artistic ambitions.

Key tracks from “19 & Dangerous” included:

• “Bloody Samaritan”: The album’s biggest hit, reaching #1 on Nigerian charts and making Ayra the first female solo artist to top the charts with a debut album in years. The song’s infectious Afro-fusion sound and empowering lyrics about cutting off toxic people resonated globally.
• “Fashion Killer”: A fashion-forward track celebrating style and confidence
• “Beggie Beggie” (featuring CKay): A smooth collaboration about relationships and self-worth
• “Sare”: A fan favorite showcasing her vocal range

The album’s success was unprecedented for a debut artist. It topped charts across Africa, accumulated millions of streams, and established Ayra as the next big thing in Afrobeats. Critics praised her mature songwriting, distinctive voice, and ability to blend traditional African sounds with contemporary global influences.

Global Breakthrough: “Rush” (September 2022)

If “19 & Dangerous” made Ayra a star in Africa, “Rush” made her a global phenomenon. Released on September 14, 2022, “Rush” became one of the biggest Afrobeats songs of the decade. The uptempo track, with its infectious rhythm and confident lyrics, went viral on TikTok, Instagram Reels, and other social platforms, spawning thousands of dance videos and user-generated content.

“Rush” achievements include:

• Over 500 million streams across platforms
• Top 10 in multiple countries including UK, France, and Netherlands
• Charted on Billboard Hot 100
• Platinum certifications in multiple territories
• Used in countless commercials, TV shows, and films
• Became one of the most Shazamed songs globally

The song’s success opened international doors. Ayra began receiving invitations to perform at major festivals worldwide, collaborate with international artists, and appear on global media platforms. “Rush” transformed her from an African star to a genuine global artist.

Sophomore Album: “The Year I Turned 21” (2024)

Ayra’s second studio album, released in 2024, marked artistic growth and maturation. Titled “The Year I Turned 21,” the album explored themes of self-discovery, young adulthood, love, loss, and grief—particularly processing her father’s death.

The project featured collaborations with Giveon on “Last Heartbreak Song” and production from her brother Dami, making it a deeply personal work.

The album received critical acclaim for its emotional depth, sophisticated production, and Ayra’s vocal evolution. It demonstrated she wasn’t a one-hit wonder but an artist with longevity and genuine artistic vision. Tracks like “Sability” and “Rhythm & Blues” became fan favorites, showing her range from upbeat Afrobeats to soulful ballads.

Major Collaborations and Features

Throughout her career, Ayra has collaborated with numerous A-list artists:

• Wizkid – “Gimme Dat” (2025) – This collaboration earned them a Grammy nomination for Best African Music Performance at the 2026 ceremony
• Crayon – “In Sync” and “Ngozi”
• CKay – Multiple tracks including “Beggie Beggie”
• Creed III Soundtrack (2023) – “Stars” – Her contribution to this Michael B. Jordan film soundtrack introduced her to American mainstream audiences
• Fousheé – “19 & Dangerous” album collaboration

Awards and Recognition Timeline

2021:

• Net Honours: Breakout Artist of the Year (Female)
• Multiple local award nominations

2022:

• Billboard Next Big Sound: #2 ranking
• Increased international recognition

2023:

• African Muzik Magazine Awards nominations
• 3Music Awards nominations

2024:

• Grammy Nomination: Best African Music Performance (lost to Tyla)
• MOBO Awards: Best African Music Act (WON)
• MOBO Awards: Best International Act (WON)
• MTV Europe Music Awards nominations
• BET Awards nominations

2025:

• MOBO Awards: Additional wins
• The Headies Awards nominations
• Continued Grammy consideration for 2026 ceremony

2025: Roc Nation Era and New Directions

Mid-2025 marked a major turning point when Ayra signed with Roc Nation for management. This deal, facilitated by Jay-Z’s team, positions her for unprecedented international growth.

Roc Nation manages some of the world’s biggest stars including Rihanna, DJ Khaled, and Megan Thee Stallion, and their infrastructure, connections, and resources give Ayra access to opportunities previously unavailable.

Following the Roc Nation signing, Ayra made the bold decision to relocate from Lagos to Brooklyn, New York, in November 2025.

This move signals her commitment to establishing herself in the American market while maintaining her African roots. She’s been spotted in New York recording studios, attending industry events, and building relationships with American artists and producers.

Relationship Status: Is Ayra Starr Single or Dating?

Ayra Starr’s relationship status remains one of the most frequently searched questions about her, and the answer as of December 2025 is: she is officially single.

However, the story behind this simple answer is much more complex and involves persistent rumors, social media speculation, and industry gossip that has followed her throughout her career.

The “Single and Focused” Stance

In multiple 2024 and 2025 interviews, Ayra has consistently stated she is single and focused on her career. During a May 2024 interview, she emphasized that building her music empire takes precedence over romantic relationships at this stage of her life.

She’s mentioned having “very high standards” for potential partners and not being willing to compromise her career trajectory for romance.

Ayra has also spoken about the challenges of dating as a young, famous woman in the music industry, noting that many men are intimidated by her success or interested in her for the wrong reasons.

She’s expressed a desire to eventually find someone who respects her ambitions and can match her energy and drive.

The Rema Dating Rumors

The most persistent relationship rumor surrounding Ayra involves her fellow Mavin Records artist and Afrobeats superstar, Rema. The two have been the subject of dating speculation since 2022, fueled by:

• Their close friendship and frequent interactions on social media
• Flirty comments on each other’s Instagram posts
• Being spotted together at multiple industry events
• Music videos where their chemistry seemed undeniable
• Fans “shipping” them together as a power couple

However, both Ayra and Rema have repeatedly denied these rumors. In interviews, they’ve described their relationship as purely platonic—a close friendship based on mutual respect, shared experiences in the industry, and being label mates. Ayra has expressed frustration that the media and fans can’t accept that men and women can be close friends without romantic involvement.

Despite their denials, relationship rumors resurface periodically whenever they interact publicly or post about each other on social media. Many fans remain convinced there’s more to their relationship than they publicly acknowledge.

The “London” Boyfriend Speculation

In late 2024 and early 2025, new dating rumors emerged on TikTok and Twitter suggesting Ayra was secretly dating someone referred to only as “London.” These rumors were based on:

• Cryptic social media posts mentioning London
• A screenshot allegedly showing Ayra’s private Instagram story with a man
• Her frequent trips to London throughout 2024
• Fans claiming to have spotted her with a mystery man at London restaurants

However, no concrete evidence ever materialized, and Ayra never addressed these rumors directly. The speculation eventually died down without confirmation, though some fans remain convinced she was (or is) in a private relationship she’s keeping out of the spotlight.

The Roc Nation “No Dating” Clause Controversy

In October 2025, controversial rumors spread on social media claiming that Ayra’s Roc Nation contract included a clause prohibiting her from dating for five years.

The alleged clause supposedly aimed to keep her focused on career building without romantic distractions. These rumors created significant backlash, with fans and media commentators criticizing such a clause as controlling and sexist.

However, these rumors were quickly debunked. Sources close to Ayra and Roc Nation confirmed no such clause exists in her contract.

The false rumor appears to have originated from a satirical social media post that was mistaken for genuine news. Ayra herself addressed it indirectly through social media posts emphasizing her autonomy and decision-making power over her own life.

Relationships with Female Artists

One positive aspect of Ayra’s personal life that has received attention is her friendships with other successful female artists. Unlike the often-competitive narrative surrounding women in music, Ayra has cultivated genuine friendships with:

• Tyla (South African singer): The two have developed a close friendship despite being Grammy competitors in 2024
• Tiwa Savage (Nigerian legend): Mentor-mentee relationship and mutual respect
• Rihanna: Ayra met Rihanna at a fashion event and has spoken about how meaningful the encounter was
• Tems: Fellow Nigerian artist and mutual supporter

These friendships represent a refreshing change from the industry’s tendency to pit women against each other, and Ayra has been vocal about supporting other female artists rather than viewing them as competition.

Her Ideal Partner

In various interviews, Ayra has shared what she looks for in a potential partner:

• Someone who respects her career and ambitions
• A person who is secure in themselves and not intimidated by her success
• Emotional maturity and good communication skills
• Shared values and similar life goals
• Someone who understands the demands of her lifestyle
• A supportive partner who celebrates her wins

She’s also mentioned she’s in no rush to settle down, preferring to focus on her twenties on career building, self-discovery, and enjoying her youth.

2025 Major Updates: A Transformative Year

Relocation to New York City (November 2025)

In one of the most significant moves of her career, Ayra relocated from Lagos, Nigeria, to Brooklyn, New York, in November 2025.

This decision reflects her ambitions for greater international presence and easier access to the American music market. Living in New York provides:

• Proximity to Roc Nation headquarters and her management team
• Better access to American producers, songwriters, and collaborators
• Ability to attend major industry events without international travel
• Immersion in one of the world’s music capitals
• Networking opportunities with global artists

Despite the move, Ayra has assured fans she remains committed to her African roots and will continue representing Nigerian and African music globally. She maintains her Lagos home and plans regular visits to Nigeria for recording, performances, and family time.

Book Announcement (October 2025)

In October 2025, Ayra surprised fans by announcing she’s writing a book scheduled for release in 2026. While specific details remain scarce, she’s described it as partly autobiographical, covering her journey from Benin to global stardom, dealing with loss and grief after her father’s death, and navigating fame as a young woman in the music industry.

The book represents Ayra’s expansion beyond music into literature and storytelling, demonstrating her ambitions to build a multimedia empire. Publishing industry insiders suggest the book deal could be worth $500,000 to $1 million, adding significantly to her net worth.

Tidal Rave Festival Headline (December 2024)

In late December 2024, Ayra made history as the first non-Ghanaian artist to headline the prestigious Tidal Rave Festival in Accra, Ghana. This performance was significant because:

• It demonstrated her acceptance and popularity across West Africa, not just Nigeria
• The festival typically features only Ghanaian headliners
• Her performance reportedly drew over 20,000 attendees
• It strengthened her reputation as a pan-African artist

Grammy Museum Appearance and Grammy Consideration

Ayra appeared at the Grammy Museum in Brooklyn in November 2025, participating in a panel discussion about the global rise of Afrobeats. Her inclusion in this prestigious event signals the Recording Academy’s recognition of her significance in contemporary music.

For the 2026 Grammy Awards (taking place in February 2026), Ayra received her second Grammy nomination for “Gimme Dat” with Wizkid in the Best African Music Performance category. This nomination represents continued recognition from the Recording Academy and increases her chances of eventually winning a Grammy.

Upcoming Projects Teased

Throughout 2025, Ayra has teased several upcoming projects without revealing specific details:

• A potential third studio album in late 2025 or early 2026
• Collaborations with major American artists (names not yet revealed)
• A fashion collaboration or potential clothing line
• Expansion of her modeling career with high-fashion brands
• More involvement in acting and visual media

Brand Partnerships and Endorsements

Major Active Partnerships (2025)

Coca-Cola (Since November 2023) Ayra’s partnership with Coca-Cola represents one of her most lucrative endorsement deals. As a Coca-Cola ambassador, she appears in commercials, promotional materials, and events across Africa. The deal reportedly includes:

• Multi-million naira upfront payment
• Performance bonuses based on campaign success
• Exclusive concert sponsorships
• Social media content requirements

Maybelline New York As a beauty ambassador for Maybelline, Ayra represents the brand in African and international markets. This partnership aligns perfectly with her fashion-forward image and includes:

• Makeup product endorsements
• Campaign photoshoots and videos
• Red carpet appearances wearing Maybelline products
• Social media promotion

New Balance (February 2025) Ayra’s most recent major endorsement came from athletic wear giant New Balance. In February 2025, she joined a global campaign alongside actor Jaden Smith, promoting New Balance’s lifestyle collection. This partnership reportedly includes:

• Six-figure endorsement fee
• Exclusive sneaker designs potentially launching in 2026
• International campaign presence
• Concert and festival sponsorships

JD Sports (July 2023) The UK-based sports fashion retailer partnered with Ayra for their African expansion campaigns, featuring her in promotional materials and exclusive product launches.

Darling Nigeria (August 2023) As an ambassador for Darling hair products, Ayra promotes various hair care and styling products popular across West Africa.

Technology and Mobile Partnerships

Pepsi Ayra has served as a regional Pepsi ambassador, appearing in commercials and promotional events across Africa.

Tecno Mobile Partnership with the popular African smartphone brand, promoting their devices to young consumers who represent both brands’ target demographics.

Fashion and Lifestyle Collaborations

Beyond formal endorsements, Ayra maintains relationships with numerous fashion brands that regularly dress her for events, music videos, and photoshoots. She’s become a fashion icon known for blending African designers with international luxury brands, frequently wearing:

• Versace
• Burberry
• Local Nigerian designers
• Emerging African fashion brands

Brand Value and Future Opportunities

Industry analysts estimate Ayra’s current brand endorsement value at $1-2 million annually, with potential for significant growth. As her international profile expands, she’s positioned to attract:

• American and European beauty brands
• Luxury fashion houses
• Streaming platform partnerships
• Technology companies
• Financial services (credit cards, banking apps)
• Automotive brands

Her appeal to Gen-Z consumers, authentic African identity, and growing international recognition make her attractive to brands seeking to reach young, diverse, globally-minded audiences.

Frequently Asked Questions About Ayra Starr

Conclusion

Ayra Starr age may be just 23, but her impact on global music is already immeasurable and continues to grow exponentially.

From her humble beginnings in Cotonou, Benin, to her current status as a Grammy-nominated, Roc Nation-managed international superstar living in New York City, Ayra’s journey represents the best of what African music can achieve on the world stage.

Her estimated net worth of $2-5 million reflects not just financial success but years of hard work, strategic career moves, and an unwavering commitment to her craft.

What sets Ayra apart from many of her contemporaries is her ability to remain authentic while achieving mainstream success.

She hasn’t watered down her African sound to appeal to Western audiences; instead, she’s brought African music to global listeners on her own terms.

Her relationship status—single and focused—demonstrates maturity beyond her years, choosing career building and personal growth over the distractions that have derailed many young artists.